Our Story

Our Mission & Values

We’re on a mission to inspire people to unplug, have fun & create positive memorable experiences. We value outdoor fun & social engagement. We’re about getting friends together, getting outdoors & having a good time. We’re all about putting the TV remote down & telling the couch you won’t be back for a while because it’s time to live life to the fullest.

Rollors is a game that the entire family can play together, and share with others, where differences in age, gender, or fitness are unimportant. It's a relatively easy game to play. You'll likely pick up the rudiments in an afternoon; nonetheless, it's an oft repeated truth that Rollors is a sport that takes a few minutes to learn and a lifetime to master. Rollors will usually surprise you, never bore you, and more often than not leave you with a smile.

Veteran Owned & Operated

Matt Butler Rollors outdoor yard game Minnesota-native Matt Butler is the inventor of Rollors. The concept was first visualized on downtime between deployments overseas in Iraq and Afghanistan supporting combat operations. Upon return, Matt developed a prototype in his garage that was a hit at BBQs, parties, and other outdoor get-togethers. Around the time of the recession; Matt saw many local veterans out of work that had the resident wood working skills that helped spark the light bulb onto a means to help them. He then decided he wanted to employ local veterans to help construct the wooden disks and wooden, cone-shaped targets used in the game in their home workshops.

After countless number of games were handcrafted, packaged and sold through the website, church, craft fairs, and other types of venues it was then distributed in brick and mortar retailers across American and has even started distribution outside of the United States. After helping numerous veterans get themselves back on their feet from the recession he has it developed outside of the United States to be able to get it to a price point so many more people and families can enjoy the fun.

Rollors has turned into an award-winning and unique game which is revolutionizing beach and backyard fun.

Our Next Mission: Helping Entrepreneurial Veterans

a drawing of a face Now, several years later Matt is taking it a step further by using the platform of his success to consult other veterans needing a second career on how to effectively manage their inventions. He opens the pages of his story of patenting, distributing, and selling his invention in hopes to inspire and guide other retired and active "brothers in arms" with their creations. Let's roll!

Intellectual Property Information

Two US utility patents (International patents pending). Rollors is a US registered trademark. Pending trademarks in the European Union, Canada and China.

"I highly recommend this game! This game is a no brainer – you get a GREAT game and support the people who defended our country – win-win!" Jennifer, Mom Blogger